Fast food vs home food Essay

This generation has many people of all ages which are becoming more obese simply because they are eating more fast food than home food. Restaurants and many other fast food places have foods that contain high in fat, sugar, and salt. Having a healthy regular diet at home will keep you away from many health problems. Also having fast food only on special occasions is fine as well. We all need food to survive, but we should learn to make wise decisions in what we eat for the sake of our health. In today’s society people are making it into a habit of getting their hands on fast foods rather that home foods. Fast food can attract people more than a home cooked meal. This is a very bad habit to make because we are showing our children that it is alright to eat fast foods. For many young teens it is hard for them to say no to an attractive menu with such low cost. America’s children are known to be obese and it is not because of the fast food industry, but because the parents are those not teaching the importance of eating the right foods. For many people fast food can be the only way that they can go on with their busy lives because they are always busy, on the go, and do not have the time to prepare a home cooked meal. Many people can just go to a drive thru after a long day of work and be able to feed their whole family in no time. Little do they know that the fast food industry is considered unhealthy and can lead to many health problems in their future. There are those, like me, who grew up in the tradition of eating home foods. Home food is much healthier than going out to eat to a fast food restaurant. It is healthier because it contains way less calories, sugars, sodium, fats, and carbohydrates. Plus when cooking your foods you are able to use good quality ingredients. Eating at home gives you options of different variety, and you are able to make the food in how you like it. In addition, when eating a home cooked meal you are able to use the freshest ingredients and not worry about bad condiments that the food may have. Even though people eat food at home, that does not mean that they are considered healthy. You always want to watch what foods you buy and the nutritional value of the product. When going to shop for groceries we have to be aware of the nutrition fact labels. This will give you a better understanding of what kind of ingredients you will be putting into your body. Other than fast foods, you have no idea what kind of ingredients that the food may contain. There is a big difference with the calorie intake of a home cooked meal than eating fast food. For example, if I were to make fries at home I would know to use a healthy kind of oil that way it will not have a ton of calories. Other than a fast food place the fries are usually fried with cheap oil that is high in calories yet very tasty so that the customer will come back for more. Eating fast food every once in a while I believe will not hurt you but too much of it can cause serious health problems. Many fast foods are known to consume the cheapest kind of ingredients, which can put many people’s health at risk. On the other hand when having a home cooked meal, you feel much better because you will enjoy your meal without thinking about the health risk. Many people love the idea of going out to eat because the food is really tasty and looks very delicious. There are many fast food restaurants that have value meals and it makes it even more affordable so people can buy. Also many people who do not like to cook would rather go to a fast food stop. Where I live there is a fast food restaurant nearly every 5 miles or to the exit of mostly every neighborhood. This makes it convenient for a lot people because it is close by. These fast food chains are known to have foods that contain high in fat and sodium which can lead to obesity. In the US 1 out of 3 people are considered obese. The fatter you get, more likely you are to be at risk in having chronic diseases such as diabetes, heart attack, and arthritis. These high levels of fat and sodium can also contribute to heart disease and can cause your blood cholesterol levels to rise and your arteries can lead to build ups of plaque. Preparing meals at home benefits in many ways. Creative cooking skills are bound to improve remarkably as you learn delightful ways to cook with flavorful and healthy ingredients. I know many people do not cook simply because they do not how. Which is a bad thing because most likely they are to go and get a fast food meal. Also when you eat more home cooked meals it can help trim the waistline of many obese people. Children who eat home food are likely those who grow up with healthy eating habits. This is beneficial because they can also learn to limit their portion size and also know how to use the different ingredients and healthy products. Parents should consider in teaching their children the importance of eating right that way they grow up with the dynamics of healthy eating. In conclusion, we know what is best for our health we should consider keeping it as a lifestyle to eat the right foods. Both fast food and home cooked food have their differences. Fast food may seem more affordable and convenient but a home cooked meal is made with much better quality. I personally believe that home food is much superior to fast foods. Eating home food will keep my mind from thinking of all the health problems. Promptly it is up to us to choose the right foods to eat. I would much rather go with home food that way I will live a long healthy life.

Springfield nor’Easters Case Analysis

Johnkingsley Obasi AMBA650-The Springfield Nor'easters Case Analysis. Introduction. The city of Springfield, Massachusetts were blessed with the basing of a baseball minor league franchise in their city. But the class A team is faced with great revenue generation challenges that will make or mar the organization. The new team might likely take advantage of the fact that closest sports franchised teams are all located 90 miles away from Springfield. This might create a ticket and concession boom for the team and other benefits like employment and taxes for the city.The city has a considerable moderate family income and a recent growth index in the healthcare, financial, and other small and medium enterprise sectors is an advantage to the team's marketing and pricing strategies. The process of designing and implementing an effective and strategic pricing structure needs a deep understanding and knowledge of the consumer psychology and a successful pattern of setting, adapting and chang ing prices (Kotler & Keller, 2009). As a center to develop upcoming younger players, the franchise owner has an objective of making money from his baseball operations in the city.By having a successful financial breakthrough, the team will be able to finance itself and grow in a sustainable form to be competitive and profitable. The main task of this analysis is to present the best possible marketing and pricing strategies that will enable the baseball team make profit. As this organization struggles to with the pricing decisions, they embarked upon a survey to obtain an optimal pricing that will be based on the market response and reactions. Respondents will give them a helpful insight about the marketplace and possible consumer behaviors.Unfortunately, low number of respondents and inaccurate data posed another challenge. The Strategic Issues, Problems, And Other Factors Nor'easters Need To Consider Before Price Establishment. Demand considerations is critical to pricing tickets f or a base price. To begin with, management needed to build a demand for ticket sales based on extensive research. This will entail asking how many fans and non-fans would buy the teams ticket at a certain price. This exercise need to be done for various prices.Also, this survey or research could be done by doing a survey among the target tickets market. The best option, especially for a large business organizations like the Nor’easter is to employ the services of a marketing firm to carry-out the research for them. It is an imperative factor that companies must set a pricing structure when they are offering new products or services ( Kotler ; Keller, 2009). The demand price elasticity is an important factor to consider it simply states that consumers will play a role in determining how responsive to price the demand for the product is.Accurate figures can be obtained by research and mathematical calculations through simple steps. Under this situation you ask the effect of sli ght change in prices. If prices are offered at discount rates, then, price is increased then demand will expected to fall significantly as a result of that action. If luxuries goods are been sold, then demand will not respond that much to changes in price. The higher we see demand elasticity grow, the greater the growth volume will be as a result of possible 1% price reduction.When Nor'easters ticket demand goes elastic, that might warrant price-cutting to boost sales, especially cost of tickets productions and operating cost have not gone up in a disproportionate manner. Factor Number 3 that must be considered is cost. Cost here will include the cost of all borrowed capitals that have been invested in the business. Another cost to be considered will be operating cost. Every organization need to consider cost of their products or services are crucial. The issue is that a lot of small and medium business owners and managers have many times failed to do accurate price calculations.It is expected that price calculation should be done in order to work out the accurate cost of the entire process of offering a service or product to the marketplace. Every individual cost is expected to be calculated in relative terms to any type of cost. Fixed cost is cost occupies a larger magnitude in an organization's financial books and therefore, has very well defined value if you are producing or selling a product. To offer an intelligent pricing structure, Nor'easters and their management need to understand how their costs variations in different departments of their business works( Kotler & Keller, 2009).Environmental factor is another factor that Nor'easters must consider-Every business must take the environment factor into account for price policy establishment. They are in the category of constrictions that are carried out by the overall supervising office. Here, the commissioner for baseball has the regulatory powers and he can overrule some certain internal policies of a ny minor team that is in conflict with the core business objectives of the Major Baseball League (MLB). I strongly urge Springfield Nor’easters to consider this factor in the pricing policy and establishment of their organization. . A well defined problem is literally believed to be half solved. The minor baseball team in the Class A category is faced with the problem of earning reasonable revenue from sales of ticket that will empower their sound operations in Springfield. The issue of poor ticket sales could come alive with as a result of what happened to one of the minor league ice hockey teams that left the city. The team is constrained by the fact that only their players salaries, bats, and ball expenses paid by the major league teams. The minor league teams have to offset their other operating costs.In the event of failure to break-even and generate funds to pay for their other expenditures, the team would have to relocate to another city with better market opportunitie s. Concession sales would generate funds that will help offset the estimated $1. 96million operating budget, while the main partner- The Major League will contribute funds, the ticket sales is the key revenue generating source for the team. How to sell these tickets is the major problem for the team. A loyal fan base makes successful minor league baseball team(Cespedes, Winig, and Lovelock, 2009). . Analysis and evaluation. The SWOT Analysis: The city has two market segments for the sports ticketing business- namely-Loyal sports lovers that are willing to drive 90 miles to city of Boston to watch games and the second segment includes: Families, College Students, Little Leagues, and other sports lovers that do not commit absolute loyalty to any team but would love to watch games in their home city. Research shows that the market buyer behavior shows that game watchers need to be entertained in every games, thereby making the sports as an entertainment source.The act of the game provi ding a source of entertainment will surely draw fans repeatedly to the stadium for many season games if not all. Many families with minors are assumed to more likely attend many professional games in their home town. The case brief showed that about 23% had viewed baseball games on TV so it was an easy task to estimate a ticket sale from this segment. According to the survey provided in the case brief, 61% of the respondents in the city of Springfield had said that they might likely not attend a baseball game played by the minor league team.A high percentage rate of 31% indicated interest of being willing to pay $10 to see a game. Survey shows that the past 2 or 3 years, about 76% of the people interviewed had paid to watch a major league baseball game. Strengths: The target team segment of the team are the household with children of school-age under 18 years and other sport fans with loyal tendency. The team, according to survey had received positive responses from residents of the city, if those are authentic, the team will surely generate revenue that will keep them off the red zone.Springfield College has offered the team their stadium to use in exchange of package fees revenues. This has eliminated the cost of leasing a stadium . Another strength addition, $21,000 pledge from the city college and of $25,000 in sponsorship. The team has no product-market competitor in the city of Springfield. Weaknesses: There is a fundamental demographic issue as the city population is out-numbered by a working-class population that has no culture or tradition of going to the stadium to watch minor league baseball games. Ability to generate enough revenue to keep the team alive. expenses.Opportunities: The recent growth in the healthcare, financial, and entrepreneurship might create an new market and segment for the team. It is assumed that new opportunities will follow the new economic uplifting witnessed by the city in recent times would attract a new audiences and foll owership to professional sport games like minor league baseball. There is no existence of any competitor in the city that will share the market with the team , with this, any sports lover would be compelled to visit the matches of Nor'easters. Threats: Survey showed that 61% of respondents residing in the city would pay to see a game.There is a strong assumption that this huge number might influence many others. This is a potential threat that may cause the team ticket sales. Springfield is a city with poor tradition of going to see games. If this culture and tradition is not changed, it might pose a great threat to the existence of the team. Designing a pricing plan for Nor'easters . As marketing Director of the organization, Larry Buckingham embark on a market research with the intention of insightful outcome about the market and to explore and exploit ways of selling large number of tickets.The research was to enable him also to have a knowledge of who his possible and potential customers will be based on segmented ticket structure. The survey results and other information from various sources empowered Mr Buckingham to design a strategic pricing policy and establishment for his organization's concession and ticket sales. Based on data provision in the case brief, I have established from market research information show that two alternative pricing strategies that both offer strengths and weaknesses. Also some recommendations are offered based on the pricing strategies.From the survey data, assumptions made based on information from the case brief, more than 50% of the city population need to buy tickets for at least one game doing the season to enable Nor'easters generate revenues that can keep them on the break-even column. Even though 39% of the Springfield population exhibited interest to seeing baseball games as shown in the survey, this cannot be authenticated because of size of the sample used in the survey. By engaging communication and marketing, N or'easters can increase the percentage of residents willing to watch live games to more than 50%.However, considering to move to another city with high ticket-sales potential is a viable option, right? I personally do not think so. As Nor'easter and its management is faced with the process of designing the right pricing for all ticket levels and seats, the marketing director must take into consideration the fact that he is faced with very †price sensitive† customers. According to Baye et al (2005), â€Å"the application of innovative pricing strategies coupled with innovative management best practices is a perfect recipe for success in the marketplace†.As Nor'easters is seeking to hone in on an optimal prices for their seats, it is vital for them to watch the price sensitivities of their customers all through the seasons, as that will enable them adjust the dynamics of their ticket's markup from time to time. Data show that the median house income is low because m ajority of the city's residents are working class citizens. Survey data shows that more than 93% of residents interviewed have a household income of less than $75, 000 per annum.This means in simple grammar, single ticket do not have to be high and ticket discounts need to be incorporated in the pricing strategy for students, senior citizens and handicapped customers. Nor'easters' marketing plan has a key objective is to bring value-added entertainment to their baseball fans in the city of Springfield. This can only happen when the conducive atmosphere is provided during games. Such an electric atmosphere can mainly be provided by young energetic students with great enthusiasm for sports.Therefore, Larry Buckingham must consider this target group seriously and bring them to the games. With the students and families coming to watch games, concession sales will definitely increase reasonably. The appropriate price for Nor'easters regular season ticket will be very ideal at $10. The gr oup will include families with good income earning comparable to target groups like students and senior citizens. It is assumed that the set price level will not be a factor that could discourage target segment from going to watch baseball games (Kotler & Keller, 2009).As the most potential and lucrative target segment since the electrify the arena and thereby providing a fun atmosphere, their limited funds will be considered a weakness and need to enjoy large ticket discounts to retain their fan-base. I suggest that $6 will be appropriate price establishment for students. The appropriate price establishment for children will be $4 based on the fact that families coming to watch games with children will purchase a lot of concession items. This group is a potential target segment for Nor'easters.Section 3. The marketing director Buckingham, who is tasked with making the break-even of the total analysis while establishing a fan base that is loyal. Based on SWOT and STP analysis, Nor'e asters key target ticket segment will be households with school-age children of 18hyears and below and other sports lovers with consistent loyal. Based on this assumption, these alternatives have been designed. Nor'easters must establish the following: Pricing quantity, Pricing leader and discount markdowns.I suggest they participate in product ticket only, ticket bundling and ticket combinations. Larry Buckingham should carryout ticket promotions in schools backed by direct mail public media commercial. In consideration of the evaluation criteria which has ticket and concession sales as components, it is assumed that the markdown pricing strategy, ticket combination with products and direct mail in promotions will offer Nor'easters an economy that will add value goal of generating enough revenue.As all these facts have been carefully considered, adults tickets in the range of $6-$10, and half priced-tickets for children, family ticket's sale, free tickets and two coupons for conces sion products for customers on the mailing list, and a multiple game discount ticket and an efficient and effective monthly sales review and price adjustments are my recommendations. An Attempt to Calculate break-even point Cost is [email  protected] 3,150,000 70x + 3,150,000 = 160x 3,150,000 = 90 To calculate the individual break-point will be, X = 35,000 35,000 * 160 = 5,600,000.That is how the breakpoint revenue is obtained @ 60 load of the field -= 90*0. 6 = 54 Estimated Break-even point per each game= 35,000/54 = 648 approx Ticket [email  protected]$10 $10x = 70x + 3,500,000 X = 58,333 When the load is 60% level, 90*0. 6 = 54 Estimated Break-even people = 26, 250/54 = 486 based on approximation Incorporating new cost for 90 people will be: 160x = 90x + 3,150,000 Break-even persons will be X=45 [email  protected]% load capacity = 90*0. 7 – 63 Based on assumption, Break-even point here will be is 45,000/63 = 714 Profits after tax = 750,000Gross profit will be y: y-0. 3y=750,000 y = 1,071,429 approximated to be gross profit 1,071,429 = Sales of ticket – operational cost 1,071,429 = 205x-(85x+3,600,000) 1,071,429 = 205x-85-3,600,000 120x=4671,429 X = 38,929 capacity Assuming all ticketed seats occupied by 70% fans = 50x90x0. 7 = 3,150 Assumed seats occupied by extra loads= 50x90x0. 1 = 450 Estimated revenue earned per game (3,150Ãâ€"160)+(450Ãâ€"120) = 558,000 Variable cost incured per day = 70*36000 = 252,000 Income earned on daily basis = 558000-252000 = 306,000Income Generated per month = 306,000*30 = 9,180,000 My estimated profit earning = 9,180,000- 3,150,000 – 180,000 = 5850000 If load per car is 60%, it gives 90Ãâ€"0. 6 = 54 Break-even per month for fans will be, 175x = 70x +250,000 X represents fans. Therefore, X from the above equation will be = 2380 fans. Price adoption could be established based on a possibility of more than 2380 fans attending Nor'easters game on a given day. Recall, 120,000 = 175x – 70x -250,0 00 X = 3524 fans. At 60% capacity 90Ãâ€"0. = 54. References: Baye, M. , Gatti J, Rupert J. , Kattuman P, & Morgan J. (2007, Fall). A dashboard for online pricing. California Management Review, 50(1), 202-216. Retrieved September 23, 2009, from Business Source Complete. Cespedes, F. , Winig, L. , & Lovelock, C. , (2009) The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues. Harvard Business School Kotler, P. , & Keller, K. (2009). A framework for marketing management (4th ed. ). Upper Saddle River, NJ: Prentice Hall.

Assess The Importance Of The Political And

Military Considerations That Led The Ussr Towards The Invasion Of Czechoslovakia In August 1968. Essay, Research Paper The Novotny government in Czechoslovakia fell in December 1968 due to miss of economic reforms unsolved political jobs of the Slovak portion of the state, and Novotny s failure to cover with turning clash between the government and the state s intellectuals and pupils. Dubcek was appointed the new president, nevertheless during the Prague Spring, the reforms that were brought in by the new leading began to present many jobs. Although, harmonizing to several beginnings, Moscow felt it necessary to present some economical reform in Czechoslovakia, one of the most faithful Warsaw Alliess, the extent to which the Spring went proved excessively far for the Orthodox leaders of the Soviet Union. After seeking to set force per unit area on Dubcek to do him hold back the reforms, USSR came to the concluding determination # 8211 ; invasion. On August 21st Czechoslovakia was invaded by the Warsaw Pact troops. This essay looks at the state of affairs that developed in Czechoslovakia during the memorable Spring of 1968, and focuses on the factors that eventually pushed USSR towards occupying one of its Alliess. Behind the invasion were sets of considerations, political every bit good as military. I will measure the importance of these considerations in the essay. When in the winter of 1967 Novotny invited Brezhnev to assist him against resistance within Czechoslovakia, Brezhnev washed his custodies off the matter, stating: It s your concern. The relaxed attitude at this phase suggests that Moscow felt it was clip to present some reforms in Czechoslovakia in order to overhaul the state where, under Novotny the economic system had atrophied and the morale had sunk. A few yearss after Brezhnev s visit the rebellion against Novotny s government came into the unfastened at a Czech Central Committee plenum. Shortly thenceforth, at the plenum of January 3-5, 1968, Alexander Dubcek replaced Novotny as party secretary. It is interesting to look at the inquiry of new leading in Czechoslovakia, to what extent did USSR support it? Alexander Dubcek was an vague forty-six-year-old Slovak party official, brought up and educated in USSR. Harmonizing to P.J. Mooney Dubcek s lineage was faultless. Moscow was happy with Dubcek s assignment, even though his aspiration to regenerate the party was known, Brezhnev sent his praises. It seems instead dry that Moscow supported the new government, nevertheless yet there was no grounds that Dubcek was be aftering to liberalise the Czechoslovak political system every bit much as he did. Dubcek was seen as a loyal party member, and the communiqu that followed the meeting of Brezhnev and Dubcek in Moscow in the terminal of January 1968 radius of the full individuality of positions on all inquiries discussed. In my sentiment at this point non even Dubcek imagined where the reforms would take and how rapidly the state of affairs would develop. The new leading had to confront multiple jobs, it had to fulfill the demands of the intellectuals, pupils and other progressive groups within Czechoslovakia, while at the same clip guarantee the Soviet Union of trueness and show consciousness of the extent to which the reforms will travel. Dubcek fell between two stools. He sought to happen balance, sing the internal state of affairs he promised there would be no return to administrative methods of regulating. At the same clip he tried to reassure those who concerned about the weakening of rules of socialism by stating them the new government would non travel excessively far. On the 23rd of March the Soviet concern at the tendency of events was expressed to Dubcek and his co-workers at the Dresden conference. This was an exigency meeting of the Warsaw Pact members ( excepting Rumania ) , as the Alliess felt the menace of Czechoslovak reforms to the common policies of the Warsaw axis. One of the factors that particularly alarmed USSR was that Dubcek hinted at more Czechoslovak independency in foreign personal businesss, which meant that Prague would seek better dealingss with West Germany. USSR besides expressed concern over the undermentioned developments: the call for alteration of censoring, an addition in the function of Parliament ; talk of a socialist market economic system and a greater inner-party democracy. Brezhnev saw all these developments as playing into the custodies of the West, and possibly even suspected some Western engagement in the Czechoslovak personal businesss. This was a major political concern, as Western influence could sabotage the ideological integrity of the orbiter states. As Brezhnev put it: Imperialism has attempted to weaken the ideological-political integrity of the working people in socialist states # 8230 ; The communiqu of the Dresden Conference stressed the danger of militaristic and Neo-Nazi activity in West Germany and the demand to transport out practical steps in immediate hereafter to consolidate the Warsaw Treaty and its armed forces. Besides came a clearly expressed warning to Czechoslovakia, the conference members stated that it was expected of the new Czechoslovak leading to see farther advancement of socialist building. Dubcek was besides advised to seek fiscal assistance from the Warsaw Pact Alliess, instead than developing economic dealingss with West Germany. Dubcek had received the first warning from the Soviet Union. Nevertheless he continued to advance freedom of address and radius of the demand to do the party the retainer and non the maestro of the people. Argument widened and one issue led to another as the political onion was unpeeled bed by bed # 8230 ; Novotny was replaced by Svoboda on March 29th a new president who supported Dubcek. Another warning came from Moscow, this clip non merely from Brezhnev, but besides from the Soviet Deputy Foreign Minister Semyonov, who stated that unless Dubcek and Svoboda maintain, order Russian military personnels would step in. On 31st March of Soviet Minister Marshall Grechko, who empowered 35 000 military personnels in the state to enforce soldierly jurisprudence if necessary, arrived at the Red Army central office in Czechoslovakia, underscoring this menace. Harmonizing to J. Steele in March Brezhnev still hoped that Czechoslovakia s Communists would barricade the unsafe tendencies themselves, provided they were cognizant of the failing in their ain ranks. This position was certain to alter after the Czechoslovak Central Committee approved of the Action Program on May 5th. If the Soviet leaders did get down by trusting that detaining tactics would decide the Czech job, they obviously were disabused of this thought in early April, when the Dubcek government s new action plan was adopted. This plan, approved after a hebdomad long meeting provided new warrants of freedom of address, broader electoral Torahs, more power for parliament and authorities versus the party setup, greater range for non-Communist groups, and other economic and political reforms. It was a 60 page papers entitled: Czechoslovakia s Road to Socialism, released in a drumhead signifier on April 9th. The Action Program confirmed Moscow s frights. USSR approved of order above all things, hence the state of affairs in Czechoslovakia appeared so unsafe. It was unpredictable. Up to this minute, the Soviets maintained a cautious attitude towards Czechoslovakia, the imperativeness kept quiet about the state of affairs. The Action Program though was regarded by the Soviet leaders as a unsafe going from orthodoxy that finally might endanger the footing of party s legitimacy everyplace, the Soviet Union included. It became clear that to halt reforms, USSR would hold to take a harder base on the issue. Dubcek and his followings weren t commanding the state of affairs, at least non in the manner Kremlin felt it needed to be controlled. On April 12th for the first clip the imperativeness commented on the state of affairs. Pravda condemned right-wing surpluss that allegedly were demoing up in Prague. Already at this point, USSR felt threatened by the extent of reforms taking topographic point in Czechoslovakia, though at foremost there was a certain grade of support for the new leading, Moscow was longer certain about Dubcek s purposes and felt the demand to somehow act upon the state of affairs in Prague. The Czechs realized the demand to pacify Moscow s uncertainties, and Dubcek went to Moscow in early May. The followers was said by Josef Smirkovsky ( Chairman of the Czech parliament ) : We must understand the frights of the Soviet Union which has in the head non merely Czechoslovakia, but besides the security of the whole socialist cantonment. Even so, the Soviet companions declared [ on Dubcek s visit to Moscow ] that they do non desire and will non interfere in Czechoslovakia s internal personal businesss. Possibly Czechoslovakia was acquiring the incorrect feeling from the Soviets, nevertheless I believe that Czechoslovakia at this phase should hold started moving more carefully, Kremlin s base was obvious by mid-May. Czechoslovakia had received adequate intimations and warnings from USSR, but all was ignored. Harmonizing to P. J. Mooney: despite Czechoslovak protestations, it must hold looked to Moscow as though Czechoslovakia was traveling the manner of Hungary in 1956. Brezhnev and his co-workers did non take long to make up ones mind that they might hold to step in by force. It is non known precisely when this determination was reached, nevertheless several factors indicate there were vacillations within the Soviet party about what attack to take towards Czechoslovakia. On May 17th Kosygin ( the Soviet Prime Minister ) visited Dubcek for a ten-day work-and-cure meeting at Karlovy-Vary, while at the same time Marshall Grechko was run intoing for a six-day unit of ammunition of conversations with defence functionaries in Czechoslovakia. T.W. Wolfe believes Kosygin s surprise visit and his desire to measure the current state of affairs suggested that at least some elements of the Soviet leading were still hopeful that Dubcek could be prevailed upon to asseverate stricter party control over the reform motion, saving USSR from intercession. However P.J. Mooney has a different sentiment on this. Kosygin visited Prague to discourse the strengthening of the Warsaw Pact, or closer control over Czechoslovakia. Moscow continued following a two-track policy. Pressure was exerted on Czechoslovakia to decelerate down reforms, and at the same clip USSR was fixing for the invasion. By the terminal of May it was announced that Warsaw treaty manoeuvres would take topographic point on Czechoslovak district in June. This helped USSR to prove evidences during June and July, and became a major force per unit area tool. However reforms continued. On June 27th, National Assembly voted to get rid of censoring, one of the cardinal promises of the Action Program was now realized. Equally good as that the same twenty-four hours a pronunciamento naming for more extremist reform was published: The 2000 Words. Harmonizing to T.W. Wolfe, The 2000 Words confirmed the Soviet fright of what would go on to the imperativeness one time censoring was abolished and no longer fell under the control of the party. He besides states that June 27th can be identified as one of the major turning points in the Soviet response to Czechoslovak reforms. From the early yearss of July throughout the balance of the month, Moscow mounted a steadily intensified war of nervousnesss against the Dubcek government, against the background of military moves which implied that the Soviet Union was fixing for an armed intercession should the Czechs persist on their democratisation class. June was followed by a period known as the July Crisis. On July 11th an article by I. Aleksandrov was published in Pravda, assailing The 2000 words as grounds of activation of right wing and counterrevolutionary forces in Czechoslovakia and pulling a comparing with the state of affairs that developed in Hungary in 1956 naming for Soviet intercession. As USSR became more disquieted about the state of affairs, it was decided to show the concerns in a signifier of a written warning. Along with Bulgaria, East Germany, Hungary and Poland on 15th July a missive was written turn toing the Czechoslovak leading: we can non hold to hold hostile forces push your state off from the route of socialism and make a danger of Czechoslovakia being severed from the socialist community. The ideological evidences for intercession were prepared # 8211 ; Czechoslovakia was the concern of the whole socialist cantonment. The missive besides laid accent on Party s loss of control of mass media. The Warsaw Letter served as an unambiguous warning. It was one of USSR s concluding efforts to supercharge Czechoslovak leading into decelerating down the reforms. This was followed by a demand from Moscow for an immediate meeting of the full Soviet Politburo and the Czechoslovak Presidium. However, due to the fact that the West was going aware of the state of affairs the political considerations were going more apparent. Brezhnev couldn T afford to follow a soft policy towards a rebellious satellite state. At the clip of the Cold War USSR had to be seen as a major power with strong support of the Warsaw Pact Alliess. Besides sing the development of the Sino-Soviet relationship throughout the 1960ss and USSR s loss of influence in Albania, Kremlin had to be careful non to free more communist Alliess. Harmonizing to Edmonds USSR politically had every ground to be concerned at the consequence on the universe communist motion. Poland and Eastern Germany put the Soviet Union under force per unit area. The leaders of these states, Gomulka and Ulbricht, insisted on USSR s intervention into Czechoslovak personal businesss, as they were worried about the consequence the reforms had on their governments. It was decided to keep a meeting in Cierna on July 29th. Harmonizing to beginnings, the Czechs displayed solidarity and support for Dubcek s government. Moscow s computation that the Czech leading will check under force per unit area and ask for USSR s intercession proved to be incorrect. It was agreed that USSR would retreat the military personnels from Czechoslovakia in the close hereafter. This took topographic point in Bratislava on August 3rd. The leaders of the Warsaw Pact spouses met to back on the armistice reached in Cierna. However the diction of the Bratislava conference was woolly and the meeting resolved nil. Issues discussed were really general, hence the readings of the meeting were different for both sides. The Czechs left Bratislava experiencing they convinced the others of their trueness to the Warsaw Pact, believing their sovereignty was assured. The Bratislava declaration was a papers which the Czechs could construe as a licence to go on their reform plan. Yet USSR got a really different understanding. They hoped the Czechs would hold the reforms, puting up a pro-Russian disposal. If that failed, they would ask for Russians to decide the state of affairs by collaring Dubcek and his protagonists. Equally good as that they were trusting the party would re-gain control of the imperativeness. Though at one point it may hold seemed USSR gave in to Czechoslovakia, and the universe had witnessed another David-over-Goliath triumph, the Soviet Union was shortly to interrupt the semblance. On August 10th the proposals for revising the legislative acts of the Czechoslovak Communist party were published, excusing the rights of the minority to province its positions in public after a bulk determination had been reached. Edmonds believes that this in the eyes of Orthodox Communists was the offense of factionalism. How could this be allowed in a system where public sentiment prevailed that of an person? The political and military considerations that were supercharging Kremlin became excessively apparent. Ignoring the Cierna and Bratislava conferences, the Warsaw Pact troops invaded Czechoslovakia on the dark of August 20-21st. In my sentiment, one of the primary factors that USSR was bothered about was the fact that Czechoslovak reforms were floating out of the party s control. Harmonizing to Steele, Dubcek and his co-workers had shown neither the will, nor the finding to command the developments. USSR ever had influence and control over the Warsaw Pact states, reforms were neer allowed to travel excessively far. It was clear that the further the Czechoslovak system alterations, the harder it will be to change by reversal it, and one time re-gain control of the state of affairs. There was besides the menace that extremist groups in Czechoslovakia will seek independency from the USSR. This in bend could sabotage the Soviet repute in the whole universe. This brings us to the undermentioned factors behind the determination to occupy. USSR was put under force per unit area non merely by the strategic place vis- -vis the West, but besides the sentiments of the whole Communist cantonment. China strongly criticized USSR for deficiency of control over the state of affairs, and leaders of Poland and East Germany suggested Soviet Union s intercession, before things got out of manus and reforms spread all around the buffer provinces, the so called Domino theory. Steele believes that Moscow couldn t afford another desertion. Equally good as that the consequence on the government within Soviet Union itself was hard to foretell. Each new development in Czechoslovakia increased the trouble of keeping the line against reform at place. At the same clip, the statements against the invasion remained weak. There was the likely consequence that the invasion might convey on the other communist parties in the universe. China at this point was already out of the inquiry, so the lone power that could be concerned was Cuba, and Castro was excessively dependent on USSR anyhow. There were the Communist motions in the West, but none of these were strong plenty, or truly recognized. The inquiry of possible Czech opposition # 8211 ; in Hungary 1956 a batch of Russian lives were lost. Yet Czechoslovakia was different ; there was no traditional hostility towards the Russians, neither the desire to contend. Besides, after Cierna and Bratislava conferences the Russians could occupy utilizing the component of surprise. This is where military considerations come in. Sing as Warsaw Pact manoeuvres had been continuously in advancement since July, the monolithic invasion of Czechoslovakia could be conducted successfully. Finally came the concern about West s reaction. The Russians calculated that if the invasion would hold any consequence on vitamin D tente or the negotiations with US about the decrease of strategic weaponries ( which were to come near in the hereafter ) , this would be really ephemeral. Czechoslovakia remained in the Russian domain of influence. At the point US was more concerned with the war in Vietnam, and the elections that were to come that twelvemonth. Although at that place seemed to be a portion of vacillation among the Politburo members, the determination to halt the reforms by force was reached. Looking at the factors that led USSR towards the invasion, possibly this was no surprise. It seems like there wasn T truly an option, particularly taking into the history the immediate fortunes that led to it. The Soviet leading chose to fall back to repression instead than to bow to reform.

How does Shakespeare Present the outsider in 'Othello; the moor of Essay

How does Shakespeare Present the outsider in 'Othello; the moor of Venice' - Essay Example Often one faces clash of values with serious implications. The conflict between Shylock and Antonio, in Shakespeares Merchant of Venice is similar. The verbal duels between them indicate how their personalities are contradictory. For example, Shylock thinks that a man of Antonios upbringing can neither lend nor borrow for advantage, whereas for Shylock it is a way of life. This is the confirmation of difference between a Christian and a Jew. The approach to money, of the Christians and Jews in the 16th century Venice, was entirely different. To Christians, earning interest by lending, was a sin. So the presence of the Jews(outsiders) was considered necessary to save Christians from the sin of lending to earn interest. The Jews in Venice at that time were held in contempt but their economic utility was appreciated. Jews were necessary like bakers, for the overall welfare of the community. The religious beliefs of Shylock and Antonio show up strongly in their secular activities. Shakespeare cleverly understands and weaves the dialogues indicating the differences between the Jewish and Christian perspectives on the Bible. In Judaism great emphasis is laid on free will, which means human endeavor, incentive and motivations are prominent part of the action-oriented life. Christians see divine intervention in the day to day happenings and have a greater tendency to rely upon the divine forces. The diversity between Antonio and Shylock is on account of the scriptures they revere. Having been considered as an outsider, Shylock suffered Christian oppression. Notwithstanding this fact, he is steadfast in his fealty to Judaism. In this spirit, Yaffe believes that Shakespeare deliberately set out to â€Å"correct what he sees as the theologically unwarranted and politically deleterious abuse of Jews in the name of Christian teaching.† (Yaffe, 1997, p. 47) Shylock merely retaliates the abusive behavior of Christians against him. The social

The National Curriculum, and Bilingualism - A Review and Summary of Essay

The National Curriculum, and Bilingualism - A Review and Summary of Mitchell, Hooper and Brumfit (1994) - Essay Example These areas were meant to see the relationship between pupils’ developing understanding of language and language learning. In the end it is concluded that given the fragmented and episodic nature of mush AL work, its full potential contribution to pupils’ development as language users is not being realized. Suggestions for improvement are made. The project carried out in the case that is being reviewed has been initially taken into consideration for research as the strong curriculum debates about â€Å"Knowledge about language† (KAL) have taken place. This term implies that pupils’ learning language in formal setting started to acquire some explicit understandings and knowledge of the nature of language as well as the development of practical language skills were debated to be needed. Therefore, researches of the project that is being reviewed have found it reasonable to review the range of rationales which have been advanced in recent years in support of this position and to provide review of two important findings about teaching of English and of foreign languages. Overall these projects revealed substantial levels of KAL-related activity in English and foreign languages, and some suggestions of its positive contribution to learning, especially for control and planning in writing. The case study that is being reviewed is well organized and consists of several parts that cohesively complete a new investigation about knowledge of language. After Abstract, and executive summary, authors provide acknowledgement to those who were helpful to complete the research. Primary thanks are made to several teachers of English and Modern Language as well as to their 9-year classes, who gave access to visit lessons and thus to willingly share the thought and achievements with researches of the study. Also thanks are made to ESRC who funded the project and for the general encouragement to think in a cross-curricular framework which came

How is Entropy and Information Gain Theory used in Coding Theory Research Paper

How is Entropy and Information Gain Theory used in Coding Theory - Research Paper Example In a communication arrangement, two sources of coding are evident, the first one is the source coding, which focuses on efficiency provision of digital presentation from source signal. Secondly, we have the channel coding mainly the error-control coding which is for the provision of reliable communications through noisy channels (Ashikhmin, Barg & Dimacs 47) In coding theory, entropy and information gain theory offers various roles. Firstly, it is concerned with data reduction, which happens mostly studying a given task and coming across extra material called side information. This will result to the need of data reduction. Therefore, appliance of entropy and information will be of pronounced meaning because it will lessen the extra information. This theory can also interpret the extra information to represent context or situation information (Roth 6). Secondly, entropy and information theory concerns the determination of indecision that is allied with the given information. For exam ple, if certain specific information is on conduction and this theory happens to known it before the transmission of that material, it will lead to the failure of that information going through transmission. Entropy focuses on maximization during the equiprobable of meanings thus determining vagueness (Roth 7). Thirdly, this theory promotes intelligence and application of secrecy to information. These concepts mostly apply to cryptography compounded with cryptanalysis (Roth 7). It focuses on the redundancy of plaintext by giving the least quantity of ciphertext ensuring exceptional decipherability. Here information theory makes us be certain that it is hard to keep any secret (Golomb, Peile & Scholtz 202). Fourthly, entropy and information gain theory deals with the gathering of unpolluted disciplines, which have already gone through investigation and transformed to engineering practice. It deals with very broad applications thus the vitality of coding theory. Fifthly, this theory i s important when it comes to â€Å"error-correcting codes† in computers with high-speed memories (Cover & Thomas 13). These codes are of vital use when it comes to enhancing the reliability of computer memories. Here the computers contain unusual features that are rarely in communication applications. These errors are due to encoding, decoding, and uncommon type of errors. When this occurs, the entropy and information gain theory are able to detect double error appearing at the same time, correcting the single errors (Cover & Thomas 13). Source coding theory is about well-organized demonstration of given data that are from a certain information source (Gray 34). For example when it is an image-coding, achieving source coding can be through manipulating terminations of that image. To attain â€Å"noiseless source coding†, the measures of given information and its complexity should be observed. Central to this, the entropy and information theory is of application when it comes to detection of total information. This theory also helps when it comes to arithmetic coding compounded with statistical modeling (Kannappan 174). Arithmetic coding avoids assigning certain bit of given patterns to the original source symbol. In entropy and information theory, a connotation with a code is given and it concludes the order of symbol. These code words have sub intervals showing the disparity

Jackson asministratiom Essay Example | Topics and Well Written Essays - 500 words

Jackson asministratiom - Essay Example For that matter, Jackson established the rules needed to initiate the Indian removal. His efforts were based on the view that such actions can be undertaken on a publicly acceptable manner which he maneuvered with ease. His goal though on achieving his goal immediately created detrimental effects due to other issues that compounded the situation such as economy (Satz 64). This can be attributed to the fact that the government needed to provide for the needs of the Indian emigrants which on the other hand are often neglected due to the goal to finish at the fastest possible time. The said needs are in relation to the lands in the West that served as replacement for the tribal lands the Indians owned (p. 64). Basically the said issue is not a simple matter since it had caused undermining of the confidence and trust of the people. One of the reason is the focus on the said project had caused the leader to neglect other aspects of leadership causing a shift in the leadership load to the leaders of the state. This created criticisms on his leadership. He, at one glance can be judged to have an obsession of the said project since he had been working for the said goal even prior to his presidency (p. 97) There are different conflicts that resulted in the said policy. One of which is the Cherokee case in Georgia which resulted in the Treaty of New Echota signed by John Ridge. This did not resolve the issues though since Ridge was not the recognized leader. Jackson’s successor, Van Buren though enforced the treaty resulting to 4,000 deaths from the Cherokees in the Trail of Tears. Later on, the tribes from Georgia, Alabama, Mississippi, and Florida lived in associated with the white Americans refusing to leave the land but without creating conflicts (p. 126). The Indian removal resulted to the transfer of 45,000 American Indians to the western part of US. This is in addition to the millions of acres of lands purchased by the government. Such actions

Art and Society in the 19th Century. Compare and contrast different Assignment

Art and Society in the 19th Century. Compare and contrast different portraits of Queen Victoria in the nineteenth century - Assignment Example The motive for Fenton’s choice of this moment was that photographic methods widely used when they wedded in 1840 implied that there were extremely long exposure periods (Plunkett, 2003). Fenton took this photo in 1854 to imply that the exposure periods decreased substantially. Scholars and historians argue that Winterhalter’s charm, high-end style, and successful ability to catch a good resemblance often pushed Victoria to support Winterhalter’s artistry. This support is evident in the portrait â€Å"The Family of Queen Victoria† by Franz Xaver Winterhalter, which is also filled with symbolic significance (Plunkett, 2003). In numerous ways, this painting is the same as Fenton’s photograph â€Å"Queen Victoria and Prince Albert at Buckingham Palace.† This is because both pictures feminize Queen Victoria’s position (Plunkett,

Response journal Essay Example | Topics and Well Written Essays - 250 words

Response journal - Essay Example This guy tells how Indians fled to the mountain to escape the inhuman nature of Spaniards. The Indians flees into the mountains from the Spaniards oppression. I would have liked it if they stayed and defended their native land although much of the suffering they underwent, seems unbearable. Spaniards employed attacks on children and women. Yes, they are the most vulnerable species but I would prefer if the Spaniards would have only attacked men alone. Oppressions of the Indians in the hands of Spaniards calling themselves Christians makes me feel that Christianity as a religion, is all about man’s laws and yet it is not. Christianity as a religion is seen as ‘holly’ because it is Godly with empathy and sympathy. I will prefer the author to ignore the idea of Spaniards referring to themselves as Christians and maybe give them a name without considering religion. Oppression Indians endures from Spaniards invention, known as the Grater Antilles, is inhuman. As Christ ians, though judgement cannot be passed unless God himself judge, they are expected to be fair and loving to others. Whenever a Factories is built in any given area, I expect job opportunities to be created. Job creation improves living standards of those around the area. It is sad to see factories built on unhealthy land that is unfavourable for the settlement. The main purpose of this factories should not be to provide a place to keep goods that arrive late at the but to cater for Indies needs. Slavey emerges, an idea that I can not support but fight to discard out. Spaniards uses this factory as a place of forecasting weather condition in order not to pose any threat to slaves being transported by canoes. It is sad to see someone being cared for as a slave but not as a native of the land. In this case, human life i is being dealt with knowingly Spaniards who are calling themselves Christians, in an animosity way.

LSP 5 Ethics - Discrimination and Affirmative Action Essay

LSP 5 Ethics - Discrimination and Affirmative Action - Essay Example The most dangerous job at the company is working at the factory. â€Å"The wood products industry may be divided into the following sub categories:  logging, pulp, paper board mills and saw mills and woodworking†. (Occupational Safety and Health Administration-OSHA). These five processes are equally risky because they involve operating machines and equipment. There are several hazards associated with working in this factory ranging from chemicals used in the processes; machines and equipment when faulty, poor design of work equipment and improper lifting are all common dangers associated with working in factories like this. Sometimes clothes worn by employees can also be trapped in the machines if not the recommended ones. Occupational noise, dust and heat could also be possible risks. I feel that employees are adequately informed of the various risks involved in working in such environments. Due to government regulations and reforms companies are under pressure to formulate safe workplace policies and make sure all employees abide by the set rules and regulations. The government enforces these laws to companies through the Federal Department of Labor, OSHA. Employers abide by the set standards and communicate hazards to their employees. They are also required to carry regular training on workplace safety. Working in the wood mills is the most dangerous occupations in the United States according to OSHA with hazards ranging from wiring, static and moving equipment, and components of products being manufactured to occupational noise and dangers of respiratory infections. These risks are acceptable and reasonable as long as proper communication about them is in place and that employees in the company take precaution as required to avoid incidences of work place infections, injury and accidents. This is because the products made by the company are necessary we

Wuthering heights Essay Example for Free

Wuthering heights Essay Should Wuthering Heights be considered relevant in todays society? I say, yes. Although I must admit, I was very close to hating this book, not only because of the confusing situations which occurs and my dislike towards all characters, but also for much more reasons that I dont wish to point out at this moment for that we shall be here for a terribly long time if I did. However, I must also admit, the context of this book, Wuthering Heights, have portrayed many relevant themes that are still existing today, even as I speak. Catherines decision of marriage is one example. My love for Heathcliff resembles the eternal rocks beneath: a source of little visible delight, but necessary Nelly, I am Heathcliff. In this quote, Catherine was well aware of her love for Heathcliff claiming that they both have the same souls. She had no income or property of her own. Her physical comfort depends on the will of her father and brother and the most crucial decision of her life, to marry Edgar Linton, is determined by the fact that if she were to marry Heathcliff, they would become beggars. In my opinion, this is a case of forbidden love. Catherine and Heathcliff cannot be together as their statuses are simply too far apart. Many has pointed out that this is irrelevant today as currently, we have the freedom to marry whoever we like. Statuses and class arent considered as important anymore. But is this so? That nowadays we could say I do to whoever we desire? In the book Forbidden Love, by Norma Khouri, told on the accounts of a true story in the small town of Jordan, there is a much similar situation. Dalia, a Muslim, was in love with a Catholic man called Michael. In Jordan, it is considered extremely immoral for two people with such different beliefs to be together. As a result, Dalia was honorably killed when her secret relationship was discovered. Here, this is much like the account of Wuthering Heights. Although it is fair to argue that both stories are different; one deals with religion and honor killings when the other with statuses. However the concepts of the two are very much alike as both revolve around the idea of forbidden love. Love that can never be equated. Perhaps the procedure of murder or revenge would not appear in every situation such as this, but most definitely it will end painfully tragic. The heartbreaking story of Dalia  and Michael was real. It only happened several years ago. As I have heard in your speeches, many have pointed out that the scene of Catherines ghost was much irrelevant as opposed to todays society for that we now do not believe in the supernatural. I find this argument rather hypocritical. If I remember correctly, only a few years back, was there not a reality TV show starring John Edwards which was such a big hit, it attracted millions of viewers around the whole globe? Mr. Edwards claimed, through his television show, that he could communicate with the souls of the dead. This not only brought the attention of numerous but also their belief in him. Many say that his so-called communications is probably just a sham and arent genuine. Whether he really beholds such powers or he was simply making up his sixth sense, I do not care for that he is a person that I neither like nor like to know more of. I am merely mentioning this troublesome man to prove my point. Not of the existence of the supernatural or that ghosts do really appear through your window, but of our beliefs in it even today. As modern day citizens, our acceptance of the paranormal is still very strong. If it wasnt so, then wouldnt the ratings for a reality show of communications with dead spirits be extremely low and unpopular much like the opposite of the results of Mr. Edwards multi-million making one? Here, in the story of Wuthering Heights, the use of a ghostly scene was to attract the readers attention making the book sound interesting and engaging. Bronte addresses the bond between Catherine and Heathcliff in a spiritual way. Thus, making their love towards each other almost inseparable. As children, they had a bond that grew out of similar needs. They grew up protecting and trying to shelter each other from the abuse of Hindley and Joseph. Consequently, they developed an eternal friendship, love and affinity. One could say that they were soul mates even children. Bronte expands the notion of eternal love by creating the supernatural aspect in the story. This is illustrated when Heathcliff contacts Catherines spirit after she dies. Their souls are eternally joined so as a result, Heathcliff cannot live in this realm without her. Only their souls joined together make one. Heathcliff eventually dies to reunite his soul with Catherine. Another aspect which is relevant today and forever it shall remain relevant  is selfishness. Catherines selfish character was depicted when she wanted both Edgar and Heathcliff at the same time. In the beginning, she was introduced as a high spirited character who was wild. However, she drastically changes throughout the book. When she hurts her leg and is forced to stay at Thrushcross Grange, she returns to Wuthering Heights as a well dressed and dignified lady. She was easily swayed to the superior lifestyle of the Lintons and began to look down upon Heathcliff. She even laughs at his rough and dirty appearance and says I didnt mean to laugh at you. I could not hinder myself Heathcliff. Shake hands at least! What are you sulky for? It was only that you looked odd. If you wash you face and brush your hair, it would be alright. But you are so dirty! I as a reader was left surprised and cheated with this reversal. However, she becomes more and more selfish by the minute and even tries to change Heathcliff and begins to feel that he is in fact, beneath her. This is one of the reasons why she starts to look at Edgar in a new light. He, unlike her family, was refined, gentle, rich and handsome. When he asked her to marry him, she accepted, knowing very well that she loved Heathcliff. Ive no more business to marry Edgar than I have to be in heaven. If the wicked man in there had not brought Heathcliff so low, I shouldnt have thought of it. It would degrade me to marry Heathcliff now, so he shall never know how I love him; and that not only because he is handsome, Nelly, but because he is more myself than I am. Whatever our souls are made of, his and mine are the same, and Lintons is as different as a moonbeam from lightening or frost from fire. We could her marriage to Edgar was for all the wrong reasons. Catherine even confides to Nelly, he shall be rich and I shall be the greatest woman of the neighborhood and I shall be proud of having such a husband. It is evident that Catherine throws away love for her own selfish wants and materialistic motives. She wanted Edgar for his life and riches and Heathcliff for his soul. She didnt want to choose between the two and she never really did. She toyed with both of them by marring Edgar while still loving Heathcliff. Thus, she caused pain for the two men, by causing Edgar to be jealous and Heathcliff desiring revenge. Catherines passion towards Heathcliff ruined many lives. Later in the story, she suffers from the results of the selfish and naive decisions she makes. I wasnt sorry for her not only because I find her very much annoying, but because I felt that  she deserved it they were the bad choices that she must live with. Her character was childish and spoilt who loved to be in the centre of attention. It is not surprising why she wanted to be the most powerful woman in the neighborhood. The character Catherine, not only gives us something to hate and despise, but to also learn from. Throughout the whole story she was indeed very selfish and very rarely has she ever used her head to decide. Thus, this lead to the suffering of not only her, but many additional innocent lives in both Wuthering Heights and Thrushcross Grange. My point here is selfishness is something that only destroys happiness of not simply you, but others as well. This theme is not only relevant, but should be considered everyday. In conclusion, I still think that Wuthering Heights is a relevant text and should be studied by teenagers through high school. Even though I shall be feeling somewhat sorry for them, the book portrays the some of the most significant qualities of mankind. That is something that I cannot argue against.

Big Bazaar one of leading Indian retail chains

Big Bazaar one of leading Indian retail chains Executive Summary Big-Bazaar is one the leading retail chain in India. This retail chain is exemplary in terms of performance. Many other business leaders have entered in this retail business seeing the success of Big-Bazaar in India. It is considered epitome of operational and efficiency excellence in India. IT is one of the most successful ventures initiated by Kishore Biyani of Future Group. With the success of this retail chain, it has expanded its branches all over the India and now they are planning to venture into a foreign land. This is the study of Big-Bazaars marketing plan if it will plan to enter in United Arab Emirates. Through this study we are planning to have detailed study of Big-Bazaar future plan of entry in United Arab Emirates. This Study will check the Marketing Objective, Marketing plan, Financial Plan and resource acquisition plan of Big-Bazaar with its retail chain launch in United Arab Emirates. This study will study in detail about the profit generation, Retail chain operati onal planning and its profit generation analysis. Here, we will start from where we have left last time. We did cultural analysis and enabling factors for Big-Bazaar in last Phase I project. Now in phase II project we are going in detail about the study of marketing plan and promotion mix to attract customer and to establish its trademark operational efficiency in providing superior service at rock Bottom price. Here, in this study we will take the traditional approach of making the marketing plan of Big-Bazaar. We will proceed in the following manner. First we are going to study about the marketing objective, and then we will start with the Marketing plan. This will be followed by financial plan which will detail about the financial items like product costing and financial statements including income statements. We will discuss about the promotion mix and resource requirement for the retail chain operation. Marketing Plan Introduction Marketing Plan will check how to strategize the opening of Big-Bazaar retail chain in UAE. It will also check out the advertisement, Packaging and promotion plans for this new retail chain. The detailed study will work as the starting plan for the launch of product in UAE and it will then be made to change gradually with sale increase from the expectation to the aspired. It will change with course of time depending on the success and failure of the program. We are going to study about the marketing tactics in this section. Marketing Objective Target Market Citizens of United Arab Emirates will be the target market for Big-Bazaar. Presence of lot of expatriates will be boon for the company as they have the ready visibility for this brand. For Company the basic target group will be the shoppers who are willing to spend their money economically and those who the value of their money. Therefore our target customer will be the people who are married and who belong to the middle class family. Company will also be cashing on the presence of Indians there. (Retail Market in Middle East) Expected Sales Sales objectives define the amount of sales company want to have in very first year. Since company is totally new in the United Arab Emirates, we are planning to have a sale of around 234 million US $ or 734 Million of AED in the very first year with its operation in nearly 12 stores in 12 different areas. Profit Expectation Profit Expectation of Big-Bazaar will also be bit on lower side only. With the sale of total of 734 AED of grocery, Big Bazaar will be gaining overall profit of 23 million AED. This shows that we are expecting Big-Bazaar to be profitable in very first year only and we are expecting it to earn a big name through its operational efficiency. Promotion Mix Advertising Objective Main objective of advertisement is to make customers aware of the brand and make them take our brand image in the same way in which we want to communicate. Therefore here operational efficiency doesnt matter until and unless you really tell the customer that we are excellent in managing operation in the same way as Honda stresses the quality part of its product in its advertisements. Therefore here the objective will be to communicate shopper that it is the cheapest shopping point. Company will have to communicate the low price wit high quality of its brand. Company cannot play with brand name by tarnishing g its image with its cheapness. Company should communicate the proud of giving genuine product at such a low price. As always we need to first segment the population of United Arab Emirates in categories. Since here in United Arab Emirates per capita income is much more than India, therefore the cheap price will not be only factor that will attract consumers towards their product. Big-Bazaar should be showing the good shopping environment over and above the capability to sell it so cheap. After segmenting population we need to target the middle income segment population. After setting the target company needs to set its positioning to provide cheap and good quality products. (Westwood, 2006) Media Mix We are planning to have the media mix which can make big-Bazaar to approach every single people in United Arab Emirates. This should also make them aware of this new retail shop coming in their nearby market. Since it is future groups first company that will be launching its retail chain in UAE, it has to take care of the brand image of the Bi-Bazaar from getting tarnished by competitors. Since the retail chain will be starting on such a large scale in UAE it needs to do more and more advertisements in UAE starting from its launch only. Hence we will need following media-mix:  · Billboards  · Banners  · TV program  · Kiosks  · Magazines The method company can plan to make this promotion successful is to have it in various phases. Actually this is one of the most important criteria which company usually follows while entering into a new market. Message Big-Bazaar has the image of providing good quality of items at the rock bottom price. Its image is like everything under one roof. Therefore it has to communicate this image to the consumer showing happy family buying their groceries from a place where every family member got something of his/her choice. Company should communicate this image by stressing its image on tag line which it is going to use while conveying its brand image. Message can be similar to â€Å"Cheaper than this, doesnt exist!!!† Cost Advertisement Newspaper Advertisement $ 20,000.00 AED 73,440.00 Billboard $ 5,000.00 AED 18,360.00 TV Advertisement $ 30,000.00 AED 110,160.00 Kiosk Advertisement $ 10,000.00 AED 36,720.00 Promotion $ 30,000.00 AED 110,160.00 Banners $ 5,000.00 AED 18,360.00 Advertising Expense $ 100,000.00 AED 367,200.00 Sales Promotion Objective The main objective of sales promotion is attracting more consumers in least possible time with a communication that you are offering more value per unit of money to your consumer. In the very first year, company should try making products as much cheaper as it can by bringing small packs or by giving more and more offs on its grocery. Free goodies can be one of the methods to attract more and more consumers towards it. Premiums Premium is generally used in a way in to associate the product with something of real use to customer. Big-Bazaar can use this age old technique by associating some free gifts on spending more than AED 1000 in the in any of the Big-Bazaar retail chain. Coupon Coupons will be some free coupon either of service or of entertainment. This really helps in shoppers incoming into the mall. Big-Bazaar can utilize this technique by attaching coupons with the bill in case the shopper buys more than a threshold limit of goods. Big-Bazaar can offer free movie coupons or next time buyings discount coupon. (Details of Big Bazaars Offer in Festive Seasons â€Å"Big Bazaar Maha Bachat Shopping Discount Independence Day Offer†) Cost Big-Bazaar always cash on low cost model therefore promotion will play a major role here. Company will have to cash in the opportunity of providing more and more goods with the promotional scheme as its very first year and this years performance will work as a make or break for the company. Therefore we have allotted $30000 for the promotional scheme only. Advertisement Newspaper Advertisement $ 20,000.00 AED 73,440.00 Billboard $ 5,000.00 AED 18,360.00 TV Advertisement $ 30,000.00 AED 110,160.00 Kiosk Advertisement $ 10,000.00 AED 36,720.00 Promotion $ 30,000.00 AED 110,160.00 Banners $ 5,000.00 AED 18,360.00 Advertising Expense $ 100,000.00 AED 367,200.00 Personal Selling Big-Bazaar is a retail chain. It will not need to sell its product personally but it should have the facility of home-Delivery so that the groceries of higher cost should be delivered safely to consumers home without any damage to create superior experience for consumers. Other Promotional Method No other promotional method should be taken by the company as it is its very first year of operation. It should take traditional method of operation. Distribution from Origin to Destination Mode of Distribution Big-Bazaar will be having products which are of all kinds. It should have its warehouse too in order have extra storage facilities. This warehouse should be optimally located and should be in vicinity to all the 12 stores which are there in the United Arab Emirates. In the very first year of operation company can afford to have two storehouses. There will be staffs working in them and company will be needing one big-bazaar van to commute from store house to store in order to have low empty shelf space time. (Luther, 2011) Packaging Marking and Labeling Regulations Until and unless Big-Bazaar is not launching its own brand product like it sells KOREO in India, it doesnt need to worry about labeling as its general business to sell other brands product at a cheaper price. Containerization Company doesnt need to care for this packaging issue apart from putting RFID on all the products for easy tracking of their availability and presence. The reason is that it will be different brands who are selling under Big-Bazaars brand name that will have to take care of containerization problem. Costs Since packaging is an issue for the brands which are going to sell under the tag of Big-Bazaar here therefore packaging will not be problem for Big-Bazaar. Price Determination Transportation Cost Transportation cost is always there whenever one opens a retail chain. Here the major transportation cost will be there in the movement of goods from warehouse to main retail shops. The transportation should be there in Big-Bazaars own dedicated vehicle. All the transportation cost is there included in Distribution Cost only. The $10000 amount is allotted to it. Handling Expenses Handling expense for product will be borne by company and is included in miscellaneous expense of $4000. (Dubais rental information â€Å"Commercial To Let In Dubai, Properties In Dubai† ) Whole and Retail Mark Up and Discounts Product Cost Percentage of Total Expense Saleable Grocery Cost $ 200,000,000.00 AED 734,400,000.00 Big Bazaars Average margin on Cost 10% $ 20,000,000.00 AED 73,440,000.00 Total revenue $ 220,000,000.00 AED 807,840,000.00 Selling Expense $ 750,000.00 AED 2,754,000.00 72.3% Advertising Expense $ 100,000.00 AED 367,200.00 9.6% Distribution Expense $ 183,000.00 AED 671,976.00 17.6% Misc Expense $ 4,000.00 AED 14,688.00 0.4% Total Expense $ 1,037,000.00 AED 3,807,864.00 Pro-formal financial Statement and Budget Introduction This section will check the financial associated with the marketing and operation plan of opening of Big-Bazaar Retail. Marketing Budget Advertisement/Promotion Expense Advertisement Newspaper Advertisement $ 20,000.00 AED 73,440.00 Billboard $ 5,000.00 AED 18,360.00 TV Advertisement $ 30,000.00 AED 110,160.00 Kiosk Advertisement $ 10,000.00 AED 36,720.00 Promotion $ 30,000.00 AED 110,160.00 Banners $ 5,000.00 AED 18,360.00 Advertising Expense $ 100,000.00 AED 367,200.00 Distribution Expense Distribution Cost(per annum) Store Payroll $ 20,000.00 AED 73,440.00 Store Management $ 20,000.00 AED 73,440.00 Rent(@ 2 Warehouse 1000 sq.ft.) $ 85,000.00 AED 312,120.00 Transportation $ 10,000.00 Utilities $ 20,000.00 AED 73,440.00 Depreciation $ 5,000.00 AED 18,360.00 Repair $ 5,000.00 AED 18,360.00 Maintenance $ 18,000.00 AED 66,096.00 Total Distribution Expense $ 183,000.00 AED 671,976.00 Product Cost Product Cost Percentage of Total Expense Saleable Grocery Cost $ 200,000,000.00 AED 734,400,000.00 Big Bazaars Average margin on Cost 10% $ 20,000,000.00 AED 73,440,000.00 Total revenue $ 220,000,000.00 AED 807,840,000.00 Selling Expense $ 750,000.00 AED 2,754,000.00 72.3% Advertising Expense $ 100,000.00 AED 367,200.00 9.6% Distribution Expense $ 183,000.00 AED 671,976.00 17.6% Misc Expense $ 4,000.00 AED 14,688.00 0.4% Total Expense $ 1,037,000.00 AED 3,807,864.00 Other Cost Misc Expense $ 4,000.00 Pro forma annual profit and loss statement (Profit year) Profit And Loss Statement AED Income Revenue $ 220,000,000.00 AED 807,840,000 Expense Cost of Goods Sold 200,000,000.00 AED 734,400,000 Selling Expense $ 750,000.00 AED 2,754,000 Advertising Expense $ 100,000.00 AED 367,200 Distribution Expense $ 183,000.00 AED 671,976 Misc Expense $ 4,000.00 AED 14,688 Total Expense 201,037,000.00 AED 738,207,864 EBIT $ 18,963,000.00 AED 69,632,136 Interest $ 10,571,890.00 AED 38,819,980 EBT $ 8,391,110.00 AED 30,812,156 Tax @ 20% $ 1,678,222.00 AED 6,162,431 Net Income $ 6,712,888.00 AED 24,649,725 Resource Requirements Introduction In this section we will discuss about the Resource requirement. Here we will analyze about how company is planning to expand and what all it will require while expanding in this way. We are going step by step. First we are going to analyze the finances, Personnel and later we will discuss capacity or Scale in which Big-Bazaar should be operating. Finances Companies usually get their finances from two tools Debt or Equity. Debt is the fixed amount taken by company at fixed interest rates. This amount has its maturity associated with and it and after a certain interval of time company has to return. Equity is the money which company usually plans to have through dilution of its ownership. We taking all factors in account thinking about having a PE firm getting associated in financing just by having stake in our firms ownership. We suggests that company should have a debt to Equity ratio of 6:5 in long term and therefore company should invest 45% through its equity and should ask for remaining 55 % as debt from their local banks. Personnel Any firm whenever it starts its business usually needs Personnel to make the ideas take shape. Even the Big-Bazaar will need personnel for its operational requirements. Big-Bazaar will majorly look for following: HR personnel for Customer Care Department Sales Personnel Labors Managers Marketing Personnel Accounting Personnel Operation Personnel Distributor personnel Depending on the scale which we are launching, Companys estimate of personnel for its first year of operation will be as below Marketing 60 Sales 600 Accounting 18 Human Resource 12 Information Technology 5 Operations (including distribution and packaging) 1200 Scale Production capacity should be planned as per companys aim of expanding in future. As per seeing Nestlà ©s trend of expansion plan in other countries, we can assume following as companys capacity requirement in future. Year I 12 Shops Year II 15 Shops Year III 18 shops Year IV 22 Shops Year V 25 Shops Nestle should have production capacity accordingly. Conclusion As we can see from the analysis, Big-Bazaar operation in United Arab Emirates will be profitable only. In the very first year of its operation, The Company can aim to gain a profit of AED 24.6 Million. Companys big brand name and operational expertise can work wonders for the company for its UAE operation. Therefore the verdict is that company should go ahead with its Emirates plan as it seems profitable from the analysis we have made till now.

Reality TV Shows in the Arab World

Reality TV Shows in the Arab World Reality TV: the Reality that is Globalized Media Research Methods Arab satellite television stations have recognized themselves now as one of the major sources for information for the Arab world for they are demanding the domination of the American media. Television broadcasting in the Arab world goes back to the mid-1950s when on-governmental air operations were launched in Morocco, Kuwait, and Saudi Arabia. In almost all Arab countries, television services were subordinated to ministries of information or other government bodies, therefore revolving into executive mouthpieces of regime policies as well as into outlets of public civilizing look. By the end of the 1980s, the Arab world TV domination representation began to practice key cracks with the foundation of more independent television organizations in more than a few of Arab countries and the increase of profitable television service besides government spreading. One of the significant developments in the Arab television picture in the 1990s has been the disintegrated of a 40-year government domination representation of broadcasting in the Arab world. The model habitually derives from the idea of broadcasting as a device of public growth that is supposed to be positioned below the government control. In service within ministries of information, television organizations for the majority piece were funded completely from nationwide budgetary allocations and their recruits were viewed as element of state-owned establishment. Moreover, the entry of marketable broadcasters with gigantic technological and monetary possessions into the Arab world television prospect has been a central improvement. In September 1991, Arab audiences had their first experience of confidential satellite television when MBC went on the air from studio services in London with Western-styled indoctrination. More secretive broadcasters followed outfit: Orbit in 1994, ART in 1995, LBC and Future Television in 1995, and Al-Jazeera from Qatar in 1996. The Arab world Television stations had developed too much by the end of the 90s, for the huge and remarkable development era was during 2002 and 2003. The Arab nation since then had decreased the interest in watching news and documentaries, becoming addicted instead to the new trend known as Reality TV. Since 2003 and something new was occurring in the Arab world. Millions of families have closed themselves up in their homes, eyes glued to the TV monitor when the shows begin! The Reality TV had changed several characteristics of the TV broadcast image and content since it occurred, for it is an interesting phenomenon to be focused on to know more about it. Reality TV in the Arab world is built on certain basics which affects the traditions and cultures of the Arabian societies in different ways. 1. The History and The Rise of Reality TV In the past, television programs were built up to be for all family members, however nowadays most of the TV shows and mostly the Reality TV ones are built on the bases of an audience made up of females teenagers and housewives. Reality TV has a historical background that should be focused on in order to know how it arrived to the Arab world countries. Moreover, the rise of reality TV came at a point when networks were in search of a rapid secure way out to financial troubles within the cultural industries. Enlarged expenses in the fabrication of drama, sitcom and comedy ensured unscripted, accepted realistic programming became a feasible financial alternative throughout the 1900s (Hill, 2005). Reality TV has its ancestry in scandalous journalism and popular entertainment, but it owes its supreme money owing to documentary television, which has nearly vanished from television screens in the get up of popular realistic programming. Also, there are three major strands to the progress of popular realistic television, and these relate to three areas of different, and so far overlapping, areas of media fabrication: sensationalist journalism, documentary television, and well-liked entertainment (Biressi Nunn, 2005). The apprehension about reality TV as putting a finish period to documentary includes the claim that modern television or decision about the world that documentary is seen to have occupied, and therefore lacking hope for the setting up of meaning (Bignell, 2005). The quarrel for an apocalyptic finish of television history is reliant on comparing Reality TV to documentarys past but differentiates Reality TV from that past and makes it look like a split growth. Furthermore, Reality TV seems to drift liberated of the past, obtainable in a nonstop present, and therefore looks to its critics like a reckless television type. As an observation of the growth of a live on air television production in the 60s, its obvious that programmers started producing traditional dramatic works of Arab and world literature, but they also started looking at Western shows for either motivation or stealing. By the 80s, the main successes were Arabian versions of primarily European and American shows. In the 90s, it became ordinary for the perception of a Western show, its privileges and invention bible, to be bought and locally reproduced for local use. The rise of Reality TV in the Arab world was in 2003, the program Super Star rapidly became the majority important show of that period. It was broadcasted on Future TV, where by Super Star attempted a clear Pan-Arab explore for the next star singer, by means of casting calls, adjudicators, and live performances, and the audiences right to take part in the ballot. 2. The bases that are built on for the concept of Reality TV The principle of program scheduling is to arrange television performance time donating programs that will lift up ratings at meticulous periods of the day. In a broadcasting ethnicity with several channels, the plan enables channels to contend with each other for audiences by scheduling their programs considering what their competitors will be presenting. Reality TV programs are merely commercial and flourishing if they keep on giving reasons for their expenses and catch the attention of the audience over a comparatively extended run (Escoffery, 2006 ). The guarantee that a long-lasting series has on holding onto the viewers for a period of the programs run which offers the vision of a reliable viewers whose demographic demand and a mass may be eye-catching to advertisers and can lift up the broadcasting channels public profile. Schedulers offer recommendations to commissioning are prepared (Andrejevic, 2004). The last day of December 2003 witnessed the labor of the most successful Arab reality show formed in Lebanon: Star Academy. Following Endemol the production company format for the French version, Star Academys group recognized a grouping of talented Arabs and invited them to participate in the Academy, where they lived and skilled to become star singers. A graduation progression permitted the instructors at the academy to suggest two candidates and the public would vote for one of them to stay in the Academy. Joe Khalil, director and executive producer in several Arabian TV stations for more than 12 years, said in Nov. 23, 2009 that Star Academy extended the restrictions of reality television for the reason of its extraordinary fame and because it represented a complete realization of a promotion and marketing prospective. Possibly the shows major effect, nevertheless, remains its reliable audience faithfulness to both the prime episodes as well as the 24-hour enthusiastic channel. For most of the Reality Shows and especially Star Academy, the concept is based on celebrities and primes for which every Friday there is a celebrity that has to attend the prime and sing with the participants. For commercial purposes and for it to be more popular Rola Saad the executive producer of Star Academy intend to get international celebrities in the same prime collaborating with Arabian Celebrities. For Star Academy rules of participation is to accept living in the same place with people from the opposite sex, and to swim together in the same swimming pool, and to train sports and dancing together, and the most important is to accept to build up love relationships for some participants. For example, Star Academy chose last season Michel Azzi to be in love with Tania Nemer, the crew of Star Academy had discusses this case with Michel whereby he accepted in order to stay till the last prime, and this was what truly happened. 3. The Globalization and the Privacy publicized in the Reality TV Globalization of communication in the second half of the twentieth century was determined by the commercial benefit of United States corporations. Conservative local cultures are believed to be tattered by dependencies on media products, with their helping ideologies resulting from the United States, with the impact of globalizing customer way of life across regions and populations which turn out to be inhibited to get used to its logics and needs, regardless of the need in some of these regions of possessions to contribute with them (Bignell, 2005). What happens in the communication of globalization is a move from opinions for the homogeneity of media customs to opinions for the homogeneity of political financial system of the media, regardless of provincial and neighborhood differences in the intellectual forms which the media receive. The programmers formulate public the dramas of the individual and carry the ideologies of privacy exposed into new interaction with the negotiated meanings they gain from their meticulous local and provincial television contexts. The type of program develops new conceptions of the open and secret spheres and also draws on discourses of body and self those have already been in circulation in such spheres as popular magazine journalism, optional medicinal measures, and lifestyle-interview television programs (Bignell, 2005). The cultural nationality that these programs reply to displays a challenging cooperation between the plan of the perfectibility of the identity and the institutions, socio-economic constraints and networks of domestic and social dealings that limit it. Television programs have been worried with the capability of television to tolerate observation to the varieties of usual peoples lives, and its ability to become a medium for the community exposure of confessions and revelations that seem incapable to be shared with a persons close sphere (Biressi Nunn, 2005). Star Academy is a distinguished case of this style, in which young people are usually paraded on screen and where the issue of how far the contestants will go in their close relations with each other is a big element of their appeal for audiences. Noticeably, the transitional spread of this mixture of the private body and shared moral challenges and tests, is the medium for financial action inasmuch as the television formats occupied are traded supplies, and the appeal of audiences promotes profitable well being for television institutions in a diversity of ways. 4. Audience Perceptions of Reality TV Audiences most of the times consider Reality TV is there so that viewers can see for themselves, and get an unmediated imminent into some phase of life and manners. Audiences are pessimistic about the reality claims of Reality TV programs, set programs beside a range between reality and fiction, and provide the most admiration to what they distinguish as the most truthful programs. Moreover, the incidence at the present time of huge number of Reality TV programs in the schedules has not enlarged viewing hours, so audiences obviously do not rate Reality TV any more than the programs that they have replaced. If Reality TV had a particular position within the audiences, the viewing of Reality TV would be an addition to other viewing time and entire viewing hours might rise. Even though in the television business Reality TV is seen as the newest important tendency, the commissioning of such programs might have more to do with contest over audience contribution and the branding of channel s and audiences, then with an important move in lifestyle of television viewing (Hill, 2005). In addition, the focal point on younger viewers requires a clarification of the traditions in Television studies that have discussed youth audiences and appreciated their defiant attitudes to programs. The creations of television program bands, personalities and rumor have been essential for an extended era. The vulnerable outcome on recent ways of organizing television is that it would end to consist of must-see programs when crowd audience view the same live broadcast at the same time. Star Academy unpredictably became an essential part of many peoples discussions, and viewers contribution was not only with the program and the website but also with the remarks on the program with other viewers and in the media. Rumor was a significant enjoyment for viewers of Star Academy, and it became a convenient subject for discussion about people who viewers felt they knew. The production of viewer chat is expectant and mirrored by talk in Reality TV programs themselves. Television programs are conquered much more than cinema, for example, by people chatting and interacting in common situations, just as life for viewers at home is often centered on these actions. Star Academy consists largely of sequences of discussion among the participants, representing familiar contact and chat which could be then talked about the viewers. The common use of close-up shots of faces in Star Academy reinforces this wisdom of closeness between the viewer and what is publicized on television, an d contributes to an awareness of correspondence between the audiences regular world and the constructed worlds of the plan. This technique of using and experiencing television gives the fantasy of bodily intimacy, and invokes policies of communal contact which require awareness and generate social closeness. 5. Reality TV effect on the Arabian Societies Most of the participants aim in Reality Shows is to become famous, which had become a new phenomenon. Contestants have been constructed as exemplifying a fame culture in which ethos of famous to be famous has triumphed over the concepts of talent and hard work, and they are seen as diminishing victim to the controlling powers of a cruel fame-making mechanism (Escoffery, 2006). Reality TV shows in the Arab World are based on the aspect of emotional recognition among the observer and the protagonists. The Arab channels wont vacillate to split social and ethical borders in order to enlarge earnings. Its obvious to see how the participants symbolize an exceedingly tolerant social cultures and unusual for Arab society. They hug and kiss on live TV. Although most of the viewers agree on the undesirability of such actions, they cant split their eyes away from the screen. The Reality shows get such high ratings that one wonders about present priorities in the Arab world. Some people see it a s an Israeli-American conspiracy, created in order to distract the Arabs from important issues like Iraq and Palestine. Star Academy had made many changes in the concept of Arabian traditions and cultures in which viewers are being inspired by the participants activities. Several conservative families had to remove the LBC channel from their satellite not to let their children to keep on watching Star Academy because they started imitating the participants in the way they dress, communicate with the other sex, and have fun during the breaks time. Moreover, Big Brother Arabia was a 2004 Reality TV show based on the worldwide program Big Brother, in which contestants live in a unique house while competing to win in the end. The show was filmed in Bahrain, aired on MBC 2, and was planned to follow the success of Star Academy, but failed to do so, and instead the show was only aired for 11 days and then got major controversy in the countries it aired in. Big Brother Arabia producers decided to cancel the show, as there were many complaints from viewers. Joe Khalil, a member in the production crew of the program, said in Nov. 23, 2009 that the program had to be canceled because it brought new traditions to the gulf area which is none as a conservative area in the Arab World, because the audience didnt accept the fact that it featured six men and six women living together in one area, despite staying in separate parts of the house. Star Academy and Big Brother showed the women in the Arab World so close to the western Women in the way they dress, dance, and communicate with men. This is what not all of the viewers accept or welcome. Conclusion Reality TV, in the recent years, has become a very famous phenomenon that has influenced the life of viewers in the Arab world. Reality TV shows were based on some theories and techniques in the work process in which these shows were able to change certain thoughts and traditions in the Arab countries. The audience plays an important role in relation with their perception concerning the Reality TV shows. The audiences consider much reality programming to be entertaining rather than informative. These audiences draw on their own personal experience of social interaction to judge the authenticity of the way ordinary people and their behavior on TV. Reality shows works on collapsing the distance that separates those on either side of the screen by enlightening the hope that it really could be you up there on that screen. The democratized adaptation of the star-making machinery goes further than representing its ability to convert real people into celebrities apparently at will. The powe r that the airbrush once exerted over the image is transposed into the record of reality in the form of the power the blade exerts on soft tissue. Television is like religion, is basically a type of social power. Without both people would really begin to consider for themselves and the social communications would break down. Reality TV had been much popular to reach the Arab World, with certain basics built on it had affected the Arabian societies in different ways. Reality TV had arrived to the Arab World after passing by different stages and experiences. All in all, Reality TV had been a main reason for losing privacy in front of the public audience. Lastly, producing reality shows involves a variety of executive, artistic and technological aspects. Reality shows are mostly approved formats that programmers buy for a certain area, such the case of the Arab World. Reality Shows by nature have a huge number of influences, as well as an important profitable section. References: Andrejevic, M. (2004). Reality TV: The Work of Being Watched. (pp.1-23). United  States of America: Rowman Littlefield Publishers. Bignell, J. (2005). Big Brother: Reality TV in the Twenty-First Century. (pp. 34-47, 65-72, 150-160). New York: Palgrave Macmillan. Biressi, A. Nunn, H. (2005). Reality TV: Realism and Revelation. (pp. 118-144). London New York: Wallflower Press. Escoffery, D. (2006). Essays on Representation and Truth: How Real is Reality TV? (pp. 7-26, 61-78, 115-133, 247- 259). North Carolina: McFarland Company, Inc., Publishers. Hill, A. (2005). Reality TV: Audiences and Popular Factual Television. (pp. 39,55, 78, 106). London New York: Routledge, Taylor Francis Group.